the whole idea behind it was ...

... we often wish, we could celebrate our birthday like a prince or a princess  ... That special one day, should be ours in every way  ...


 We, a bunchies got together to turn  special occasions into to a 'fairytale dreamland'.


Valentines day, 2010 > As every other year, that year too people would send lots of gifts to their love. But they just dont get it, that the gifts they purchase are not specially made for them, those are for everyone to buy. And outta many of these, they choose one and forcefully cuddle up their wishes into it.


 Our magic wand of doing something different touched 'greeting cards' first. We had to make them special. So we prepared some designs, wrote down the write-ups and added space for people to add their photographs and message ...
In a way we were about to personalize greeting cards. We called them' - Unikcards.  Just one week before, we managed to convince a florist aunty, who sold fruits & flowers in our University Campus, to display our cards and take orders. Our designs glittered and in every card, we placed sample photographs and message that was replaced with the couples pictures and love message, once ordered. 


To get our message clear  out there, of what we were selling .. just before the shop, we had put a small hoarding which read -
 " Your relatioship is Unik, so this Valentine gift your loved one something which can treasure your memories forever. Gift them a photo greeting card "


 At the very first week itself, we knew,  "yes, we have breathed fresh air into a saturating greeting card industry" .... Responses were pouring in, and every one just wished to create their own card, with their photographs and their own love poems. A card which was specially made for them , their relation.